Press

[TED-Ed] Why Human Expertise Trumps Hype in an AI World

Tim Shea joins a TED-Ed lesson to make the case that in an AI-saturated market, deep human expertise — not the loudest AI hype — is still what actually separates brands that grow from brands that stall.

[AdWeek] Even Without Live Sports, State Farm Stuck With TV During the Pandemic

AdWeek on how State Farm's CMO kept the brand on television through the pandemic's live-sports blackout, with analysis from Latticework's Tim Shea.

[CEO Weekly] The Wrong Number Retailers Chase: The Case for Lifetime Value Over Revenue Per Sale

In CEO Weekly, Tim Shea argues that the gap between what a customer spent today and what she's actually worth is where most retailers leave money on the table.

The 20-Tool Problem: Why Your Numbers Never Match, and What Data Sprawl Is Quietly Costing You

The Other ROAS: What Is Your Return on Analytics Spend?

The SMART Framework: Five Numbers That Find the Revenue Hiding in Your Customer Data

What Is a Customer Actually Worth to Your Store? Getting to LTV:CAC

Why Analytics Projects Fail: The Most Expensive Problem in Your Data Strategy Is Human

What Is an Elite Retail Brand? The Five Disciplines That Separate Brands That Grow from Brands That Guess

[The Robin Report] Humans Are the Weakest Link in Your Data Strategy

On The Robin Report's Retail Unwrapped podcast, Tim Shea tells host Shelley Kohan why the hardest part of any analytics rollout was never the data pipeline — it's getting an entire company to agree on what to measure in the first place.

[Transform NOW] Agentic AI Organization Design

Tim Shea talks through what actually has to change inside a company's org chart — not just its tech stack — to make agentic AI work in production rather than stall out as a demo.

[High Voltage Business Builders Podcast] Is AI Making Us Dumber?

Tim Shea joins host Neil Twa to ask an uncomfortable question about AI adoption — is all this "helpful assistant" software actually making teams sharper, or just more confused, faster?

[NinjaCat] Dialing in Marketing Performance Dashboards

Tim Shea joins NinjaCat to talk about what actually separates a marketing dashboard people ignore from one that drives real decisions — and why most reporting builds get this backwards.

[The Board] Is AI Ushering in an Era of Infinite Brands?

AI is collapsing the cost of producing high-quality content to zero — and the same shift is about to hit brands themselves, ushering in an era of "Future Brands."

Latticework Launches Agentic LA - Presented by LangChain and Arcade Dev

Recapping the first Agentic LA event, presented with LangChain and Arcade, on getting AI agents from flashy demos into real production.

How Elite Brands Use LTV:CAC Analytics to Outsmart Their Competition

Why elite retail and DTC brands treat LTV, CAC, and retention as growth levers, not cost centers — and how "2nd order modeling" unlocks hidden revenue.

[PODCAST] How to AI-Proof Your Brand Strategies with Tim Shea | Coffee N5

Tim Shea joins Lara Schmoisman on the Coffee N5 podcast to talk about how brands can "AI-proof" their strategy as marketing and data both shift under AI.

[CMS Wire] Will AI Ads Ruin Perplexity's Simple Charm?

CMSWire on Perplexity's move to introduce ads into its AI answers, featuring commentary from Latticework's Tim Shea on what it means for search behavior.

Latticework Insights Launches Fractional Chief Data Officer Service for High Growth DTC Brands

Latticework bundles seven years of Data, Technology, and Growth blueprints into a new Fractional Chief Data Officer offering built for C-suite executives, not data engineers.

Accelerating Tableau-to-MySQL Performance with PolyScale

A technical case study on why a simple Tableau dashboard can bring a MySQL server to its knees — and how a caching layer like PolyScale fixes it without touching the underlying query.

[iSpotTV] How Insurers Used an 'Off-Season Surge' on TV as Their COVID Insurance Policy

An iSpot.tv data analysis of how Geico, Progressive, and peers reshuffled their TV ad spend during the pandemic, using linear TV's "off-season" playbook as a hedge.

[Fivetran] The Game for Media Buying Agencies Is Increasingly About Data Integration

Latticework's Tim Shea joined a Fivetran-hosted media industry panel and webinar on how brand-side data integration is reshaping targeted acquisition, ROI, and lifetime-journey measurement.

[CryptoCoinShow] Interview with Tim Shea, Creator of WavelengthNFT

Tim Shea, founder of the Undercurrent.Army blockchain platform, sat down with CryptoCoinShow to talk through the WavelengthNFT climate-action project.

[FX Street] Latticework Launches WavelengthNFT — a Climate Action Protocol for Blockchain Projects

FX Street covers the launch of WavelengthNFT and the Undercurrent.Army platform, a generative crypto art initiative that commits a share of proceeds from every drop to climate action.

Why Doesn't the Party with the Most Registered Voters Win Every Time?

We took a look at "Likely Voter" versus "Registered Voter" modeling — and what data & technology those smart polling people use behind-the-scenes — so you didn't have to!

[Sweathead] Interview with Sweathead Founder Marc Pollard and Tim Shea

Tim Shea sat down with Sweathead founder Marc Pollard for a wide-ranging interview.

What Is the Open Data Pitch Platform (ODPP) Anyway?

A proprietary demographic database, built to be extended by any 3rd or 1st party data set, that comes with a skilled team of data scientists & media pros to deliver custom insights.

[Socialgist] Latticework partners with Socialgist & Quora to bring Investor Data to Snowflake Marketplace

Latticework and Socialgist bring Quora's investor sentiment data to the Snowflake Marketplace, letting analysts query millions of conversations with plain SQL.

Latticework "Research Desk" Launches to Replace Expensive Agency Research Stacks

A new Research Desk service takes on the sprawl of expensive, clunky research platforms — Simmons, Mintel, Nielsen, eMarketer — that agencies lean on to pitch and win new business.

[PODCAST] Interview with Tim Shea and Bryan Lane from "Everything They Know"

Tim Shea joins the "Everything They Know" podcast to unpack what it actually means when people say "they're taking our data."

[TVREV] Mayor Mike Bloomberg's Massive $10M Super Bowl Bet Puts Linear TV's Efficacy Story to the Test

TVREV on the unprecedented $10M dueling political ad buys hitting Super Bowl LIV — and what a real head-to-head, single-air-date test means for measuring linear TV's actual persuasive power.

5 Incredible Strategies for Surviving in Media in 2020

Five things to help you and your team cut through the noise and focus on what matters as GDPR, CCPA, the streaming wars, and a proliferating MarTech landscape collide in 2020.

[ANA] California's Data Privacy Law Stirs Uncertainty for Marketers

The ANA on the CCPA's impact on marketing technology stacks, featuring commentary from Latticework's Tim Shea.

[YAHOO FINANCE] Latticework Launches Open Data Pitch Platform to Help Agencies Win New Business

Latticework Insights releases the Open Data Pitch Platform, spidering the web's highest-quality public datasets to help agencies win new business pitches.

We Evaluated 3 Media Mix Models (So You Didn't Have To)

With over 50 aVOD platforms, 20 social networks, 33 DSPs, and thousands of print titles competing for ad budget, we put three media mix modeling approaches to the test to see how they actually allocate spend.

A Latticework Insight: What Do Mayor Pete, Gun Safety, and Donald Trump Share in Common?

Facebook and Google's public political ad-spend data reveals a shared "throw spaghetti at the wall" creative-testing strategy across campaigns as different as Trump's and Buttigieg's.

[IAB] Latticework Insights Interview at the IAB Newfronts West 2019

Founder/CEO Tim Shea talks digital TV, programmatic advertising, and more at the IAB Newfronts West.

97 Communications Rebrands as Latticework Insights

The company's origin story — how a one-person couch startup grew into a team, and why 97 Communications became Latticework Insights.

[DIGIDAY] Ad Agencies Are Offering Data Science Courses to Brands

Digiday on the rise of agencies teaching brands data science directly, part of the trend that led Latticework to rebrand around "data scientists that speak advertising."

Cannes Lions 2019 Takeaways, Insights & Our "Double Bottom Line"

Top 5 takeaways from Cannes Lions 2019 — the people, the panels, the post-GDPR privacy scramble, and why Latticework runs on a "double bottom line."

Why We Decided to Go to Cannes (Beyond the Obvious Reasons)

A tiny 5-person "Measurement Agency" explains why it's headed to the International Festival of Creativity — and what it wants to learn about attribution in a fragmenting ad-tech world.