Over the last 7 years, Latticework has helped 70+ high-growth brands across Retail, CPG, Sports, and Media & Entertainment — including NBA, UFC, Princess Cruises, Reddit, Seed Health, Henry Rose, and Fellow Products — consolidate siloed MarTech data into central warehouses and turn their data into a genuine growth engine.
The same patterns keep showing up across brands of every size, which is why we’ve built up a large catalogue of rinse-and-repeat blueprints for accelerating a company’s climb to “Data Maturity.” The Fractional Chief Data Officer service bundles those blueprints into a top-down offering for C-suite executives at high-growth DTC brands — helping them build leaner, more data-driven organizations, improve unit economics like LTV, CAC, and retention, and move faster between funding rounds.
The point is to let executives keep their focus on the business, not get pulled into the weeds of modern data-stack integration. The service covers six areas:
- Agentic AI & Machine Learning
- Growth Marketing Analytics
- Modern Data Stack Implementation
- Data Engineering
- A/B Testing
- Data Culture
Each comes with dozens of tested blueprints — for upskilling a team on AI and predictive analytics, building a modern data stack from scratch, standing up a custom ETL pipeline, or building a predictive LTV model, among others.
It’s a service for brands that don’t yet have the luxury of a full-time Chief Data Officer, but still need executives who can speak fluently across data, technology, and growth — not just “speak data.”