Tim Shea — Founder & CEO, Latticework Insights
25 Years Providing Data Leadership for the World’s Most Iconic Brands
Tim is the CEO of Latticework Insights, a data science agency focused on helping Retail & DTC Brands use data and technology to become Elite Retail Brands.
Tim has spent 25 years building data infrastructure and unlocking revenue growth for some of the world’s most iconic brands, including NBA, UFC, Princess Cruises, Diageo, Converse, Sweetgreen, Reddit, and Quora. He’s spent the last 8 years scaling Latticework to servicing over 80 global brands.
Tim has built technology expertise in — and strategic partnerships with — firms like Fivetran, Snowflake, Tableau, Salesforce, LangChain, and Theta.
Tim has acquired deep domain expertise in growing retail brands using techniques like Media Mix Modeling, LTV:CAC, retention, predictive analytics, and financial forecasting.
Tim is also the founder of AgenticX, a community of creatives, developers, and executives leveraging agentic AI to build the brands of the future.
The language of growth.
Media Mix Modeling (MMM)
Statistical modeling that shows exactly how much revenue each marketing channel is really driving, so budget goes where it works.
LTV:CAC
The ratio of a customer’s lifetime value to the cost of acquiring them — the clearest signal of whether growth is actually profitable.
Retention Analytics
Understanding who keeps buying, who churns, and why — the difference between real growth and a leaky bucket.
Predictive Analytics
Using historical data and machine learning to forecast what customers, revenue, and channels will do next.
Financial Forecasting
Turning historical performance into a reliable model of future revenue, margin, and cash flow.
Fractional Chief Data Officer
Senior, C-suite-level data leadership for brands not yet ready to hire a full-time CDO.
Book time with the person who’ll actually do the work.
No account managers. No handoffs. Just a 30-minute call with Tim.