Tim Shea, Founder and CEO of Latticework Insights, sat down with the team at NinjaCat — a marketing performance reporting platform — to talk shop on the thing every agency and in-house marketing team eventually runs into: too many dashboards, and not enough of them actually get used.

The conversation digs into how to “dial in” marketing performance reporting so it reflects the metrics a team has actually agreed matter — rather than every metric a platform happens to expose by default. It’s the same principle Tim brings to every Latticework engagement: a dashboard’s value isn’t in how much data it can display, it’s in whether the people looking at it can make a faster, better decision because of it.

Watch on YouTube →

If your reporting has turned into more dashboards than anyone actually checks, get in touch — that’s a fixable problem, not a permanent one.