Latticework Journalist: An Advanced Data Team that Hacks-the-Press by Weaving Your Brand’s 1st-Party Data into Newsworthy Stories & Viral Infographics
The smartest brands and data analysts out there today all agree about one secret. Consumers don’t speak “data”, they speak in “stories”. News outlets & industry trades like NYT, Vox, Axios, 538, TechCrunch, AdWeek, and Digiday know how to weave data & statistics together into compelling & memorable stories. And brands that know how to land their data-driven stories in these publications are able to inject their points-of-view and their latest messaging into consumers’ consciousness. Done right, these “Data Journalism” pieces can make an enormous impact for a brand, eclipsing the efforts of paid search, paid social, email and even television!
But not all brands have the right blend of left-and-right-brain skills to create Data Journalism pieces that stick. The task of turning your brand’s “1st Party Data” into persuasive arguments, sexy think-pieces, slick infographics, and memorable one-liners that get picked up in the industry trades is tall order. It’s often only the providence of premiere news outlets and extremely well resourced PR departments. To get it right, brands need deft analysts who can write SQL, wrangle whitepapers, join 1st & 3rd party data together, create data visualization, and write data-driven stories *plus* have a pulse on industry trends, know what journalists want, and align with legal & brand guidelines.
It’s an elite service with elite payouts. So how do young startups, brands in high-growth mode, or big enterprises who are resource strapped capitalize on this huge opportunity that Data Journalism afford?
** This is exactly why we created Latticework Journalist!
Latticework Journalist is a brand new service that bundles together all of Latticework’s super-skills such as Data Science, Data strategy , Data Visualization, and Data Driven Storytelling and exposes them as a service to brands that want elevate their Communications strategies to the next level.
Data Discovery - We perform a full data audit including not just a brand’s “1st party” databases, but identify “3rd party” databases that can provide additional context like demographics, geography, and industry trends.
Story Development - We work with a brand’s PR and Marketing teams to figure out how to tell the brand’s unique story - or how to reframe an existing industry story - using the brand’s data assets, and then develop long-form blog posts that tell the story.
Data Viz Development - We develop attention-grabbing data visualizations, infographics, and statistics that integrate into shareable, viral PR & Marketing collateral.
Graphic & Copy Production - We write the story, we build the graphics, we deliver a full polished piece to your team, or work in collaboration with your team.
Brand & Legal Approval - We work closely with the Brand and Legal teams to ensure that all the stories and stats align with the existing comms and legal frameworks.
Imagine the consumer: In the process of reading the WSJ or Bloomberg or an industry publication like AdExchanger or Modern Retail, they come across your message. And instead of feeling like they’re being force-fed esoteric data points from a spreadsheet, they instead digest complex information effortlessly, they share the ideas and infographics with colleagues and friends, and your point-of-view becomes a permanent part of their outlook.
At Latticework, we’ve spent the last 5 years coaching over 60 brands how to get value out of their data. Sometimes we’re building technology for their COO, but sometimes we’re huddling with their comms teams to figure out how to leverage their 1st Party Data to tell their brand’s story in trade publications. Companies like SingleCare, iSpotTV, Quantum Metric, WITHIN Agency, and Quora and SocialGist. (And sometimes we even do it for our brand at Latticework!)
With Latticework Journalist, we’ll get your brand’s data cleaned up and developed into shareable infographics and stories that are ready for prime time. We’ll leverage your raw 1st Party Data assets - and many times enrich them with 3rd Party Data assets - and take them soup-to-nuts from data-to-concept-to-content. We’ll even help with that final perilous stage of getting concepts pushed through tough Brand and Legal groups.
And our team will get this done in 60 days flat!
So if you’d like to try Latticework Journalist, click the link below to book a free consultation.
And we’ll have you and your brand up and running fast.