Latticework Insights Launches Fractional Chief Data Officer Service for High Growth DTC Brands

** Press release under embargo until Jan 1, 2024 **

Latticework Insights - a full-stack data consultancy focused on Data, Technology, and Growth analytics - has launched a new Fractional Chief Data Officer service for high-growth DTC brands.

For the last 7 years Latticework Insights has been helping high-growth DTC brands across Retail, CPG, Sports, Media & Entertainment - companies such as NBA, UFC, Princess Cruises, Reddit, Seed Health, Henry Rose, and Fellow Products - to consolidate their siloed martech data into central data warehouses, and turn their data centers into growth engines that drive efficiencies across Marketing, Operations, and Growth teams.

Today, Latticework Insights is bundling a multitude of services together to launch a Fractional Chief Data Officer service.  The Fractional Chief Data Officer service is a brand new practice that takes a top-down approach of helping C-suite executives at high-growth DTC brands transform their companies into lean data-driven organizations; improve unit economics like LTV, CAC, and Retention; and accelerate their time between funding rounds. 

A DTC Renaissance or a MarTech Saas Explosion?

“Since 2018, DTC brands have been living through a renaissance, with access to cheap capital, low customer acquisition costs, and modular SaaS applications that enabled them to grow quickly relying solely on their industry domain expertise,” said Founder & CEO Tim Shea.  “But in that same period, these same brands witnessed a staggering proliferation of MarTech platforms, Modern Data Stack tools, and Data skillets that have become mandatory to reckon with in order to reach scale.  It stretches teams incredibly thin, pulling C-suite executives out of their domain expertise and dragging them into System & Data Integration nightmares.”

Speaking the Language of the C-Suite

In response to these trends, Latticework Insights has created the Fractional Chief Data Officer service to speak directly to C-Suite executives at DTC brands in their native language, keeping their focus on unit economics and away from the labyrinth of modern data integration.  The service is focused on blueprints for improving & predicting high LTV customers, shortening CAC payback periods, and reducing Churn.  It bundles together multiple services such as building ETL pipelines, creating SQL data models, running A/B tests, hiring Data Engineering and Data Science teams, and teaching Data Literacy, but in a way that masks the underlying complexity to C-suite executives.

“DTC brands come to us with a business problem.  Under the hood we know the solution will require Fivetran, Snowflake, DBT, Tableau, and a host of other Modern Data Stack tools.  But C-suite executives don’t care about the nuts and bolts.  They’re just trying to improve their unit economics to survive through to their next funding round,” says Tim Shea.  “Internally we know clients might need a python ETL script, some DBT models, a custom Media Mix Model, and some data literacy training.  But we bundle it all up in a simple package and say ‘give us 3 months and we’ll improve your LTV:CAC ratio by X. Plus we’ll teach your team to fish and build a healthy Data Culture within their four walls’.”

“There’s a Blueprint for That’

Latticework Insights’ Fractional Chief Data Officer service leverages blueprints developed over the last 7 years to accelerate a DTC brand’s path to success.  If a brand needs to build a Modern Data Stack from scratch, there’s a blueprint for that.  If a brand needs to train a Machine Learning algorithm to predict customer LTV, there’s a blueprint for that.  If a brand needs to interview and hire a Data Engineering team, there’s a blueprint for that too.  Blueprints include SOP’s, Gantt charts, code libraries, documentation, all the way down to Jira boards for getting from A-to-B quickly.  

“Ultimately, this is a service to enable young high-growth brands - who don’t have big brand luxuries like hiring a full time Chief Data Officer - to take advantage of big brand expertise.  DTC brands don’t need narrowly focused data consultants who only speak data. They need executives that can speak the language of the C-suite; expertise across Data, Technology, and Growth; and blueprints for executing discreet data projects fast.”

DTC brands looking to take advantage of Latticework Insights’ Fractional Chief Data Officer service can book a free 2-hour “Data Office Hours” session by going to https://latticeworkinsights.com/latticework-fractional-chief-data-officer.